It even struck a deal with Amazon for its now defunct Lord of the Rings MMO.Īnd, like all things successful in games, that means it attracted Tencent's attention. Leyou initially expanded into games to "mitigate the volatile and cyclical nature of the poultry business," but it soon became clear that it was a force to be reckoned with. The company already owned a majority stake in Warframe developer Digital Extremes and went to buy 20% of Texas-based studio Certain Affinity the next year. When it transpired in 2016 that Splash Damage had been acquired by a Chinese poultry firm, the headline raised more than a few eyebrows.īut it turned out that Leyou had more than one ace up its sleeve.
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